Copyright 2013 Adsland Park Corporation. ©Adsland Park is a project of Fabien Manuel.
A DREAM FOR THE FUTURE
ADSLAND PARK® is an old project
created as a resume for my portfolio.
Hello, i'm fabien manuel, theme park designer.
The ADSLAND PARK® concept was to combine Advertising and Theme Park Experience. In 2013,
when I launched for fun (and because I wanted to leave my career in advertising for theme parks design: a very, very old passion...) I wasn't expect this welcoming on internet.
Previous pictures from 2013 Adsland Park version.
More the ADSLAND PARK® concept was explored, more the possibility of it real development seemed credible.
What a fool idea. Don't you think?
The advertising universes are so complexes and richfull. Movie commercials brought on TV and theaters
so many worlds we dreamt to explore: Coca-Cola with his red Santa Claus and cute polar bears, M&M's, Wonka's Chocolate,...
Brands contents could be enough powerful as movie or magic to generate a very good storyline
for a ride experience.
When Adsland Park® was unveiled, it had very good press on national TV (France 2), national radio (France bleu)
and press articles worldwide : click here for an article review about ADSLAND PARK
But also a bad one.
Some people didn't understand the "Advertainment" concept and thought Adsland Park® was an evil theme park
with fast foods and sodas to sell or a brand brain washing experience. In my opinion, I wasn't that traumatized
when I visited for the fist time TAYTO PARK in Ireland, a theme park and zoo around the brand TAYTO chips. I saw parents
bringing theirs kids and enjoying their journey at the HERSHEY PARK: the famous candy and chocolate company HERSHEY.
What's next? This fake theme park project could be a good opportunity to explore further.
ADSLAND PARK® 2021:
WHY IT SHOULDN'T BE
A LABORATORY FOR A NEW KIND OF THEME PARK AFTER THE COVID CRISIS?
Thinking about a new version of ADSLAND PARK® more respectful and maybe more ideologist: that was my idea since one year. Why? Because we have a responsibility of the future of our works.
Each people in this world have a responsibility about the future of our world. Becoming more "green and responsible" in our jobs is possible. Definitely, we are not talking about green washing.
Thinking and building theme park could be improved with ecological construction. Providing energy with solar panels above a parking, transforming, kids energy on Energizer branded playgrounds to light a restaurant, imagining a Mc Donald Circus without animals and serving only vegetarians burgers, using the power of a water ride to generate electricity, transforming the energy for making cold by hot water for a Coca-Cola snow dome...
A lot of smart ideas could be explored: that will be the ADSLAND PARK® version 2021.
If you love your job, it's your duty to reinvent it if you want to keep it in the future